"You may have heard “Bohemian Rhapsody” a million times before, just like the enthusiastic crowd at this concert, but he delivers it with a freshness that makes you forget its overuse over 25 years on."
Georg
Edinburgh Fringe audience review
Experience the show
Powerful, emotional and unforgettable
The Freddie Story combines cinematic projection, narration, audience interaction and powerful live vocals to tell the remarkable story of Freddie Mercury. Featuring Queen's greatest hits throughout, the production builds to a spectacular Live Aid-inspired finale that celebrates the music, energy and enduring legacy of one of rock's greatest performers.
Jim Smart Presents
An Immersive Theatre Experience
Follow Freddie Mercury's extraordinary journey from ambitious young musician to one of the greatest performers in history — brought to life through live music, cinematic projection, storytelling and the unforgettable songs of Queen.
as seen on BBC Viva Variety
Theatrical Storytelling
an emotional journey through the life of Freddie Mercury
Live Performance
powerful vocals with strong audience engagement
Queen's Greatest Hits
including iconic songs loved by generations
Live Aid Finale
inspired by the greatest live performance in rock history
@thefreddiestorywww.thefreddiestory.comjim@jimsmart.co.uk077 378 21 378
Tour news
Catch THE FREDDIE STORY live
After a successful 19 date run at the 2026 Edinburgh Fringe Festival with rave reviews, planning for the 2027/2028 UK theatre tour is now underway. Please contact our management Best Acts for tour inclusion or more information.
Tour DetailsAudience reactions
What audiences say
"Jim Smart is excellent, completely capturing Freddie Mercury's power and energy."
MusicOnThePromGirvan
Edinburgh Fringe audience review
"It was amazing. Fantastic. The energy was incredible and the voice was just powerful."
Tara
Edinburgh Fringe audience review
"Absolutely fantastic xx"
Mary Black
Edinburgh Fringe audience review
"A hidden gem of the Fringe. Jim Smart — Scotland's longest running solo Freddie Mercury performer — brings to life the story of the legendary frontman with a show that is both powerful and emotional."
Anonymous
Edinburgh Fringe audience review
"As a huge Freddie Mercury fan, I'm always nervous about whether an impersonator will do him justice, and I'm so happy to report that Jim was PHENOMENAL! His voice impressively evokes Freddie's, and his range and endurance are top tier. This is a super fun experience, that will get you on your feet dancing. Definitely worth the ticket and a really fun and uplifting way to end your Fringe!"
Kona Morris
Audience member, Edinburgh Fringe (edfringe.com)
For promoters and venues
Bring THE FREDDIE STORY to your venue
A proven, theatre-ready production with strong audience appeal, flexible staging and minimal technical requirements.